Tobacco is not an equal opportunity killer. For decades, African Americans, low-income neighborhoods, LGBTQ communities and those with mental illness have been disproportionately affected by tobacco use—a result of profiling by the tobacco industry.
A new truth® campaign called #STOPPROFILING shines a light on how the tobacco industry deliberately singles out communities that already face adversity and inequality with aggressive marketing tactics that equal profiling. The campaign features television host and comedic actress, Amanda Seales, known for her ability to take serious topics and make them resonate with a youth audience. The #STOPPROFILING campaign underscores that tobacco use is more than a public health issue, it’s a social justice issue.
