Young people are less likely to try cigarettes with the printed health warning 'Smoking kills' on each stick than standard cigarettes, according to a new study by Cancer Research UK published in Nicotine & Tobacco Research.
Researchers wanted to examine new, innovative ways to reinforce health messages around smoking. They surveyed nearly 1000 16-24 year olds from across the UK to evaluate their response to different cigarette designs.
The biggest tobacco companies in the United States will start running prime-time television commercials and full-page ads in national newspapers on Sunday — but the campaign is unlikely to spur enthusiasm for their products.
“More people,” one ad says, “die every year from smoking than murder, AIDS, suicide, drugs, car crashes, and alcohol, combined.” Another reads: “Cigarette companies intentionally designed cigarettes with enough nicotine to create and sustain addiction.”
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Tobacco companies spent over $8.47 billion on marketing in retail establishments, also called point-of-sale marketing, in 2015 (the most recent figures available). This article is part of a series highlighting ways that states and localities are countering the deep pockets of the tobacco industry with policies regulating where and how tobacco products are sold.
